mr Feyyaz Temür

The aim of this thesis is to provide clarifications to the highly complex triad-relationship between the steadily growing Japanese esports industry, the consumer protection law ‚the Act Against Unjustifiable Premiums and Misleading Representations‘, and the Japanese esports governing body JeSU’s attempt to governance and regulation of the Japanese esports landscape through their professional licensing system in order to realise esports tournaments in Japan with prize money over JPY 100,000. The ‚JeSU-Momochi-Controversy’ is the perfect example where all the aforementioned elements came together and created a conflicted situation, which left a lot of questions unanswered. This thesis’ aims to provide clarifications in regards to this problematic setting surrounding the ‚JeSU-Momochi-Controversy‘ should be accomplished by focussing on answering the following research question: • Does JeSU’s professional licensing system have legal significance, thus is necessary in order to make esports tournaments in Japan with prize money over JPY 100,000 possible in order to avoid conflicting with the Japanese consumer protection law ‚the Act Against Unjustifiable Premiums and Misleading Representations‘? JeSU’s professional licensing system can be viewed as an attempt to esports governance and regulation, hence is closely related to the respective literature. Therefore, JeSU’s governance and regulation efforts will be discussed in relation to existing esports governance literature.